GoTeachInternal:Communication/Do's and Don'ts

• Do share what your local activities are
• Do not discuss donations or activation budgets
• Do not name customers, unless explicit consent has been previously sought OR unless customers have participated in a GoTeach activity and you have received permission from them to mention them for their GoTeach participation
• Do not name youth we have worked with unless consent has been previously sought
• If questioned on the business:
  • do not discuss revenue/ profit figures
  • do not discuss / mention market-sensitive information (e.g. M&A deals in planning)

• Everything you say is on the record, do not say something that could be misinterpreted or quoted in the upcoming story for example, if there was a negative engagement with a youth.
• Use simple terms where possible and anecdotes to illustrate your points.
• Do remain positive and upbeat about the messages, announcement or activity you are getting interviewed on
• IMPORTANT : Do stay in control of the topic at hand - reporters may try and draw you out for other stories (e.g. State of business operations), but you should try to bring it back to the topic of the GoTeach partnership.

Chapter lead	Jenny Yeo